Asst Professor SS College, Areekode Commerce

Orientation / Refresher Course Attended
 Attended a Faculty development programme conducted by technology business incubator of
National Institute of technology Calicut (NIT CALICUT)
Duration: 10 days, from 19 th dec 2011 - 30 th dec 2011.
 Attended Faculty Induction/Orientation Programme from Teaching Learning Centre
Ramanujan College, University of Delhi.
Duration: 4 weeks from 22 June - 21 July, 2023.
 Short term programme on Project Grant writing & Fellowship (ID) at MMTTC , University
of Kashmir
Duration: 6 Days, from 12 November – 20 November 2024.
 Seminar/ Conferences / Workshop attended 

Papers Presented 
Need for promoting social entrepreneurship in Kerala with special reference to Malappuram district
at National seminar on Social Entrepreneurship, Govt College Mokeri on 20 th march 2012.
Role of KINFRA parks in promoting MSMEs in Kerala National seminar on MSME And economic
Development SS college Areekode On 9 th October 2013.
Critical study of FDI in Indian E-Commerce sector National seminar on e-Finance Govt college
Kodanchery On 31 st October 2013.
A feasibility study of ‘Green Bonds’ in Indian Financial system’ at UGC sponsored national
seminar on financial engineering- its impact on Indian financial system at PSMO College
Tirurangadi.
A critical study of FDI in Indian E-commerce sector’ at National seminar on e-Finance: the
emerging trends issues and prospects organized by PG department of Commerce, Government
college Kodanchery.
A feasibility study of Weather derivatives in Indian Stock market’ at national seminar on financial
derivatives: Issues & Prospects Organized by PG dept of Commerce, Government college
Malappuram.
Customer perception of complaint handling satisfaction and loyalty Conference: International
conference on Transformation of Business for a Circular Economy, at Farook Institute of
Management, Date: 14 December 2023.

Impact of recent tax reforms in Indian Business. Conference: 3 Day, National Seminar on Recent
Trends in Commerce and Management, Venue: Govt Arts and Science College Kondotty, Date: 10
November 2023
Publications (Conference Proceedings/Journals/Book Chapters)
Study on the promotion of Agro-tourism in Kerala: Mirror ISSN 2249- 8117 Vol. 3 Sep 2013
A study on the influence of social media in Business development: Global Research Review ISSN
2250-2521 Vol.3 Dec 2013.
Role of Communication Relationship in Consumer’s Happiness; Evidence from Traditional
Healthcare Sector, Archives in Traditional and Complementary Medicine Pubtexto Publishers,
Volume 2 Issue 2, Published: 23 September, 2023
Relevance of traditional healthcare communication in this age, MOJ Yoga & Physical Therapy,
Volume 5 Issue 1 – 2023: 6-9.
Journal: International Journal on Business Management and Research ISSN: 2249-2143. Article:
Impact of Advertisements on students purchasing behaviour and satisfaction Published: December
2023.
ISBN Book titled ‘ Towards Zero for A Sustainable Tomorrow’ AMALIT- International Conference
Amal College, Nilambur, Malappuram.
Book: Holistic Transformation for Sustainable Business ISBN: 9789355296542
Chapter 1: Consumer awareness and buying behaviour towards the electric vehicle
Chapter 4: Impact of advertisements on purchasing a new brand product

NET with JRF 2010
M.Com Aligarh Muslim University (AMU). 2011 UGC-NET with JRF UGC 2010 B.com University of Calicut 2009